Paper has been around for centuries, and it’s still one of the most popular materials around. It’s versatile, affordable, and easy to work with. Most people have a vague understanding of what GSM is, but don’t know the specifics.
GSM stands for “Grams per square meter”, it is the weight of the paper.
For example, standard paper used around the house and in printing and copy shops is usually around from 90gsm to 100gsm.
In commercial printing, standard business cards are usually printed between 300gsm – 450gsm. A standard takeaway menu is typically from 130gsm – 170gsm.