Why Use Print? Currently, everyone believes that digital marketing and advertising is more profitable. But studies have suggested that print advertising is the most cost-effective form of marketing with a higher return on investment than most digital marketing and media.
Infact, 76% of small businesses state that their ideal marketing mix is a combination of print and digital communication.
(Resources: Choose Print Survey)
Why use Print? 5 Quick Tips Regarding Print Is The Ideal Medium for you to grow your business.
Print is a great way to solidify your brand. Ads should have a consistent look to them regarding fonts, colors, and imagery to establish greater recognition.
Recognition brings a sense of familiarity which makes potential customers more inclined to purchase from you.
Print is a physical medium, meaning it can stay around for longer while internet ads and emails are more disposable. Print medium are more easily accessible than online mediums with less learning time.
Consumers are more engaged when reading printed material than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.
With more and more businesses moving to advertising solely on the internet, print media now has an easier job in finding its voice and cutting through the noise.
Printed media often carries a greater sense of legitimacy due to the over-saturation of online display advertising and over-promise, which can be overwhelming for the audience.
People are also becoming increasingly cautioned about clicking on these ads because of the viruses. Also If you are investing in display ads, you should protect yourself from unwanted spending on competitors and robot clicks.
The print medium is always best. Because Its tangible. Currently UK Printing industry is worth £10 Billion and the global market size, measured by revenue, of the Printing industry is $77.7bn in 2021.